The content of the emails that go out is the blogs that are updated on your website. These blogs are primarily educational, including content like life hacks or simple knowledgeable, interesting reads about your business.
We configure your emails to be automatically sent from your email id at regular intervals (twice a month). This ensures you stay in touch with all your customers every month. Customers often remember to reconnect with you to discuss something after seeing these emails.
We personalize the emails that go out on multiple fronts. Firstly the emails are configured to go out from your email id, helping your customer feel you have taken time and effort to send out the emails. Next, we personalize your email with brand colors and other details like logo, website, contact details, etc.
Email open rates are one of the essential factors that you must track. We track available rates for all our email sends and present them in our mobile app to be reviewed over some time. In addition, our team reviews the data at the back end and tweaks future campaigns to enhance the results.
Our email marketing modules send out the blogs published on your website as bi-monthly emails to your existing clients. Here, the idea is to keep your clients engaged with valuable content (not the spammy sales ones). Since our content is educational, people generally value it.
The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out, you must stop contacting him within ten days of the opt-out request.